Bell, Bryman, and Harley, Business Research Methods 5e Enhanced eBook


The gold standard textbook in business research - trusted, comprehensive, supportive.

  • Highly comprehensive and exceptionally well-written, this book provides a complete and clear guide to the process of conducting business research.
  • The only business research book to use interviews with real students to provide invaluable insights and advice on potential pitfalls to avoid, and successful strategies to emulate, when undertaking a research project.
  • Examples from various business functions including marketing, strategy, and human resource management clearly show the relevance of business research to the real world.
  • 'Tips and skills' and 'Checklists' boxes help students progress with their own project, and become equipped with the skills needed to become successful business researchers in life beyond university.
  • The book is augmented by extensive online resources including interviews with research students, a research project guide, multiple-choice questions, and data sets, all designed to help students excel on their business research course.
  • Price: £41.66